Amazon Program Manager
Amazon Program Manager - Located in Draper, UT or Los Angeles, CA
The Company:
DIME Beauty is a clean, performance-driven skincare and beauty brand committed to transparency, sustainability, and empowering individuals through high-quality products that deliver real results.
Position Description:
The Amazon Program Manager is responsible for working closely with our Amazon agency partner to grow DIME Beauty’s Amazon channel. This individual will lead strategy, operations, and performance across Seller and/or Vendor Central, ensuring strong brand representation, sales growth, and operational excellence. They work cross-functionally with marketing, creative, and external agencies to drive the long-term success of the channel.
Duties/Responsibilities:
Amazon Strategy & Growth
- Execute DIME’s comprehensive Amazon growth strategy aligned with broader brand and revenue goals.
- Own sales forecasting, budgeting, and P&L accountability for Amazon agency and overall Amazon performance.
- Implement key growth levers across pricing, assortment, content, advertising, and promotional strategies.
- Monitor category trends, competitive landscape, and platform innovations to keep DIME ahead of the curve.
Marketplace Management
- Ensure all aspects of the Amazon storefront and catalog are optimized for accurate listings, SEO optimization, and brand consistency.
- Continuously push Amazon agency to optimize content to drive conversion, including A+ content, imagery, video, and copywriting.
Advertising & Promotions
- With the Amazon agency, own Amazon advertising strategy and execution (Sponsored Products, Sponsored Brands, DSP, etc.), partnering with internal or external media teams.
- Manage and optimize promotional calendars, Lightning Deals, and other growth-driving opportunities on-platform.
- In connection with the customer acquisition/paid media team, regularly audit ad performance and implement data-driven optimizations.
- Track and analyze weekly/monthly KPIs, identifying key insights and recommending actions to Sr. Director of Acquisition and VP of Data & Ecomm. Partner with the Amazon agency to implement them.
- Create and maintain dashboards for internal stakeholders.
- Manage agency partners, ensuring clear communication, alignment on goals, and high performance.
- Set KPIs for external partners and hold them accountable to results.
- Evaluate and onboard new tools or vendors as needed to support the Amazon business.
- Serve as the internal Amazon expert, working closely with creative, operations, and customer service teams to support the channel.
- Collaborate with brand and DTC teams to ensure messaging and campaigns are aligned.
- Communicate strategy, performance, and insights to executive leadership regularly.
Other
- Completes assigned training on time.
- Other duties as assigned.
Requirements:
- Self-starter with strong ownership, problem-solving, and communication skills.
- Highly analytical with strong Excel/Google Sheets and reporting skills.
Qualifications, Education and Experience:
- 4–6 years of Amazon account management experience (Seller and/or Vendor Central).
- Strong understanding of Amazon’s ecosystem—content, advertising, and compliance.
- Proven experience growing a brand’s presence and revenue on Amazon.
- Experience managing external agencies or contractors.
- Comfortable with project management tools (e.g., Wrike) and eComm platforms.
- Beauty or CPG experience a plus.