Sales & Education Manager – Retail

Draper, UT
Full Time
DIME Beauty Co.
Experienced
Sales & Education Manager – Retail 
Location: Salt Lake City, Utah
Salary: $85,000 annually + 20% bonus based on sales goals

The Company:
DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description: 

The Sales & Education Manager is responsible for driving sell-through and strengthening brand presence in retail doors, with a focus on Ulta Beauty. This role combines sales execution, field education, and in-store eventing to ensure Dime Beauty is top-of-mind for both consumers and beauty advisors. The ideal candidate thrives in the field, builds strong store-level relationships, and inspires teams to deliver best-in-class sales results.
Key Responsibilities
Retail Sales & Execution
  • Drive sales performance across retail doors through consistent store visits, events, and field activations.
  • Build strong relationships with store leadership and beauty advisors to maximize brand advocacy.
  • Ensure DIME Beauty merchandising, fixtures, and planograms are executed to standard.
  • Partner with account management to identify sales opportunities and improve productivity at the store level.
  • Track, analyze, and report sales performance by door and region; adjust strategies based on results.
Education & Training
  • Deliver impactful product knowledge and sales training to retail associates and store teams, both in-person and virtually.
  • Coach associates on selling techniques to increase conversion and average transaction value.
  • Develop engaging education tools (training decks, quick guides, selling tips) tailored to retail environments.
  • Evaluate training effectiveness by monitoring sales lift and associate feedback.
  • Support product training on-boarding for new DIME employees
In-Store Events & Brand Experience
  • Plan and execute retail events, including new launches, seasonal campaigns, and consumer activations.
  • Partner with marketing to bring promotional initiatives to life in stores.
  • Act as the face of DIME Beauty during in-store visits, trainings, and events.
  • Work with DIMEs Marketing Team on brand awareness events and in-office experiences, focusing on brand awareness and education
Qualifications
  • 5+ years in retail sales, field education, or account management in beauty (Ulta experience strongly preferred).
  • Esthetician Licensed preferred
  • Proven success in driving sell-through and managing door-level relationships.
  • Strong facilitation, presentation, and training skills.
  • Ability to interpret sales data and translate into action plans.
  • Energetic, self-motivated, and highly collaborative.
  • Willingness to travel up to retail markets and events.
  • Passion for clean beauty and Dime Beauty’s mission.
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